Job Description
Participates in research projects in support of global primary research plan
Develops and designs customer behavior data and data base that will support business strategy and tactics within the organization
Consults, educates, reports and presents to senior level management, executive, and strategy teams
Leverage internal data by using SAS , Tableau, and other global and local data pull tools in daily operation and task
Provides clear and actionable reporting regarding consumers and markets which connect to global strategy development
Educates QVC managers and executives about customer behavior and purchase trend affecting the business
Supports MOR, monthly and quarterly competitive retail sales reporting, and quarterly trends for Programming, investor meetings, Industry News, and global business analyses
Creates analysis on QVC customer’s behavior and trends analysis including recommendations for actions and next steps
Regularly presents analysis and new business direction ideas to senior management, executive and strategy teams
Champions organization-wide knowledge sharing and creates and promotes collaborative tools to socialize competitive and consumer information trends
Serves as customer behavior watchdog: Creates and monitors process for daily review and synthesis of ongoing campaigns, consumer engagement programs, sales data factors to anticipate threats or opportunities for the long-term business strategy
Engaging with stakeholders across a range of seniorities and disciplines to ensure decisions are data-driven and driven by insight
Take a strong role in the delivery of accurate, timely and insightful analytics, to drive forward the decisions within the Marketing Team, to ensure we are improving efficiency through data led decisions
Designs overall customer development plan, inputs into the forecasting, budgeting and growth projection and maps progress.
Responsibilities
60%
- Conduct data analysis and Insight research
- Develop analysis strategy based on numeric facts that could be implemented to business
20%
- Synthesizes diverse data sources to develops insights
10%
- Coordinates with other researchers on projects
10%
- Participates in development of insights and recommendations
- Presents research results
About the Company
We are dedicated to providing a more human way to shop.
We are the largest player in video commerce (“vCommerce”), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.
We combine shopping and entertainment to curate products, experiences, conversations and communities for millions of highly discerning shoppers.
We comprise seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We reach more than 200 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs and in-store destinations.
We are headquartered in West Chester, Pa., and have team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China.